Announcing the Expert Speakers & Store Panel for The White Dress Society Retreat in Nashville:

Beth Lindsay Chapman

The White Dress by the shore | Beth Chapman Styling + Consulting

Topic: Selling strategies for ‘today’s bride’

Beth Lindsay Chapman is a veteran of the fashion industry and known for her work as a stylist, bridal boutique owner, mentor, and wedding fashion consultant. Her love of bridal fashion, and a sincere desire to create a memorable shopping experience for brides, compelled her to launch The White Dress by the shore in 2004. Beth is also the founder of Beth Chapman Styling + Consulting, where she assists brides in selecting fashion for their were g that reflects their personal style and provides day of wedding dressing services. Her passion for teaching and education and her desire to empower independent bridal retailers, has led her to mentor other bridal store owners on elevating their brand and increasing their sales and business profitability. She founded The White Dress Society as a way to elevate and support independent bridal retailers. Beth’s fashion artistry has led her to styling editorial shoots throughout the world. Her work and voice can be seen in: Martha Stewart Weddings, Inside Weddings Magazine, Grace Ormonde, BRIDES, Well Wed Magazine, The Connecticut Bride, Bliss Celebrations, Vows Magazine, Southern New England Weddings Magazine, style me pretty and 100 Layer Cake. She has co- authored two books, The White Dress Destinations and The White Dress In Color, and has also contributed to Wedding Bible by Sarah Haywood and Simple Stunning Bride by Karen Bussen.

Website: http://bethchapmanstyling.com | http://shop.bethchapmanstyling.com

Instagram: @bethchapmanstyling | @thewhitedress

Natalie Franke

Educator | Entrepreneur | Founder of The Rising Tide Society

Topic: Community over Competition

Natalie Franke Hayes is a photographer, educator, speaker, and Founder of the Rising Tide Society. She is a graduate of the University of Pennsylvania with a degree in Visual Studies and a concentration in Visual Neuroscience and the Psychology of Seeing. Natalie lives in San Francisco, California with her high school sweetheart and serves as the Head of Community for HoneyBook.

Website: www.nataliefranke.com

Instagram: @nataliefranke

Myrna Daramay

Mezzohead Media Corporation

Topic: Technology Insights

Myrna Plaisir Daramy is a tech savvy creative powerhouse who
is Co-Founder / CEO of Mezzohead Media Corporation and the mind behind
Newlybride.com, the first rich content marketing platform and network for bridal.  Myrna
has spent her career deep in the world of digital analytics, strategic branding, Technology Management, and SEO with over 13 years of experience working with luxury brands like Mark Ingram Atelier, Grace Ormond Wedding Style, Randy Fenoli of Say Yes to the Dress, Christian Oth Studio, and Anne Barge. Her natural ability to clarify the blurred lines between technology application and spontaneous creativity is what makes her one of the most insightful digital marketing strategists today.  

Website: http://mezzohead.com/

Instagram: @myrnapdaramy

Ingrid Heilke

Viridian Analytics | Profit First Professional

Topic: Putting Profit First in Your Business

Ingrid Heilke is the Founder of Viridian Analytics, where she serves as a Consulting CFO and Profit First Professional.  She blends her superpowers in finance, decision science, and organizational change to guide her clients on a path towards profitability. In addition to advising small business and growth-stage companies in Profit First implementation, Ingrid develops company- and industry specific tools, models, and training using the Profit First framework to support her clients’ individual needs. Ingrid’s early financial acumen was honed through helping countless small businesses gain financial clarity as well as strengthening hedge fund investment strategies through modeling and forecasting company fundamentals and industry trends. Ingrid delights in finding manageable solutions to complex problems. At the US Environmental Protection Agency, she built multiple tools to help municipalities across the country make better decisions and achieve better sustainability outcomes. Ingrid earned a Master’s in City Planning from MIT and a Certificate in Environmental Planning as an MIT Energy Initiative Fellow. M.I.T also named her a Graduate Woman of Excellence for her leadership and service contributions. She holds a B.A. from University of California, Santa Cruz, with Highest Honors in Anthropology and Environmental Studies.

Website: http://www.viridiananalytics.com/

*Ingrid is offering complimentary individual profit analysis consultations during The Retreat.  Click here for information and to sign up.

Cindy Beresh-Bryant • SPHR, SHRM-SCP, MHRD, RCC

HR Expert | HR Solutions by Design, LLC

Topic:  How Organizational Culture can attract, engage and retain extraordinary employees

Owner and President of HR Solutions by Design, LLC; Cindy started her business in 2009 after more than 20 years as an HR professional working primarily in the manufacturing industry for Fortune 250 and Fortune 500 companies. Author of “The OC EquationTM Unleashing Your Employees’ Passion, Potential and Performance through Organizational Culture”, she specializes in helping her clients build strong organizational cultures that maximize profitability through employee involvement and high engagement. Cindy earned her Bachelor’s degree in Industrial/Organizational Psychology and Master’s Degree in Human Resources Development from Clemson University in Clemson, SC. Cindy is a certified Senior Professional in Human Resources (SPHR), a SHRM Senior Certified Professional and a Registered Corporate Coach. During her career, she’s held progressive leadership roles in both corporate and field environments including multiple country and multiple-location business units with responsibility for union and non-union workgroups. Cindy has led and managed a wide variety of HR functions, including acquisition and mergers, talent acquisition, talent management, organizational development & training, compensation and benefits administration, HR policy and practices, employee relations and environmental, health and safety. She is a member the National Association of Professional Women and was recognized in the Who’s Who of Professional Women in 2007. Cindy is a Founding member of the On to Plan B…Career Transition Support Group and Christian Business Connections in Maury County and a past board member of the American Red Cross, Teen Challenge of Middle Tennessee and Lake Erie College.

Website: http://www.hrsolutionsbydesign.com/

Instagram: @bereshbryant

Brooke Boling

Creative Director, Honor Creative

Topic: Creating your brand story | Social Media Insights

They say you shouldn’t break the rules until you know them. Brooke certainly knows them. Her career in advertising and photography spans everything from several agencies and record labels to fashion magazines and the Target Corporation. A graduate of the renowned Portfolio Center, Brooke’s design work has won local, regional and national awards and has been recognized in publications like Communication Arts and Archive. Her creativity behind the camera is equally impressive. Brooke’s photography has appeared in Vogue, Real Simple, Travel & Leisure and People, just to name a few. Although her heart will always belong to the Pacific Northwest, this Seattle native now calls Nashville home. She spends her free time playing music, supporting her community, photographing beautiful things and hanging out with her friends, kids and husband (although not always in that order).

Website: https://honorcreative.com/

Instagram: @honorcreative

Libby Callaway

Creative Consultant | Founder of The Callaway

Topic: The Future of Retail

As a fashion editor and journalist, Libby has contributed to some of the country’s most widely regarded magazines and newspapers, including the New York Post, where she was employed as a writer and editor from 1997 to 2004. As a freelance fashion and style writer, she has penned stories for publications and websites including Elle, T, Travel + Leisure and Glamour, where she had her own fashion advice column. Libby is the former New York City-based marketing director for the Alabama fashion house Billy Reid and media director for Nashville denim company Imogene + Willie. She makes frequent presentations and moderates panels on the subjects of style and the fashion industry. Libby is a founding member of the Board of Directors of the Nashville Fashion Alliance. She holds a BA in English literature from The University of Tennessee – Knoxville, and an MA in Cultural Reporting & Criticism from New York University. A former wardrobe stylist and vintage clothing dealer, Libby is a noted secondhand shopping expert. Her unique personal style and professional advice on the subject has appeared in InStyle, Elle, Lucky, Us Weekly, Nylon, Vogue and NBC’s The Today Show, as well as the The Selby.

A native of Cleveland, Tennessee, Libby lives in East Nashville.

Website: http://www.thecallaway.com/thecallawayreport/

Instagram: @libbycallaway1970

Mary Marantz

Photographer | Author | Educator

Topic: What’s Next…from Dream to Done: Goal Setting the SMART Way

Mary Marantz is an internationally renowned photographer, author, educator & speaker who travels the world teaching, & inspiring other creative business owners. She has been named a “Legend of Light” by Profoto as well as one of the Top 100 photographers by SLR Lounge & Brandsmash. She has been featured in many high end publications, including Martha Stewart, Well Wed & Inside Weddings. She is also the founder & Editor in Chief of twin wedding blogs The Black Tie Bride & The Well Groomed Groom. In addition to photographing weddings, Mary has also taught workshops worldwide including London, Germany & Australia, and taught  thousands of photographers online in her courses including The J&M Lighting Course, The Art of Authentic Posing, and the brand new J&M Business Course. And just this year, Mary signed on as an author with the prestigious DCJA agency and is in the process of writing her first book. But on her best days, you can find her at home by the water with her husband Justin and their very fluffy golden retriever, Atticus… and drinking way more coffee than any normal person should!

As Seen In: Business Insider, Creative Empire, CNN, Huffington Post, MSN, Brit+Co, Bustle, Rangefinder, Martha Stewart Weddings, PDN, Rising Tide Summit, Town & Country, Inside Weddings,  Goal Digger Podcast, Mind Your Own Business Podcast, Six Figure Photographer, and more!

Website: www.justinandmaryweddings.com

Instagram: @marymarantz

Anna Walsh

co-owner a&be bridal shop and anna be | Denver, Colorado

Anna walsh, along with co-founder,  breanna doll, opened  anna bé in 2006 in denver. anna be was on the forefront of bringing a new, modern way of doing bridal. anna be quickly gained a reputation for marrying great design and exceptional service that spread beyond Colorado. After being in the industry for five years, the founders wanted to continue to evolve the wedding dress shopping industry. a&bé bridal shop opened its doors in the fall of 2013 in Denver. a&bé bridal shop was the answer to the wedding industry’s creative surge and new energy that simply couldn’t be met with just one store. a&bé bridal shop was the sister store that grew quickly to multiple locations: Denver,Minneapolis, Dallas, Miami, Portland, and Seattle!  As they continue their core vision remains the same: a&bé bridal shop is the stylish bridal boutique for creative brides who want the up & coming & the indie & the romantic wedding dresses. a&bé bridal shop is on a mission to be brides’ source for a no-fuss experience. With bridal boutiques across the country, a&bé is for brides who want their wedding dress shopping to be laid back but with the certainty that the wedding gowns will be unique and be the freshest designs. Anna lives in denver with her husband and 10 year old son.  

Website: www.anna-be.com | www.anadbebridalshop.com

Insta: @annabebridal | @aandbe_bridalshop

Lindsay Fork

La Jeune Mariee Bridal Collection +  LUXEredux Bridal | Columbus, Ohio

Lindsay Fork is the owner of La Jeune Mariee Bridal Collection + LUXEredux Bridal in Columbus, Ohio.  Ms. Fork purchased La Jeune Mariee from the previous owners in 2008 and quickly grew the small boutique into a $1M + small business. In 2011, Lindsay opened her first LUXEredux, a designer sample sale store as an outlet for her own samples.  She immediately began partnering with other designer special order boutiques and designers around the country to consign excess inventory and now operates additional stores in Cincinnati, Indianapolis and opening soon, Pittsburgh. With over 15 employees, Luxe Bridal, LLC operates on EOS, an entrepreneurial management system designed for small businesses that allows the owners, typically visionaries, to focus on the growth of the company, not working day to day IN the business.  Lindsay consults with new bridal boutique owners and other small business creatives to achieve success early on with proper process models.  She has experience in buying and selling bridal boutiques, real estate leasing + acquisition. Lindsay has her BSBA in Entrepreneurship from Xavier University. She is married to her husband, Kurt, a military and commercial Pilot and has 3 children, Ava, 10, Anderson, 4 and Barrett, 11 months.

Website: https://www.luxereduxbridal.com | www.lajeunemariee.com/

Instagram: @luxereduxbridal @lajeunemariee

Hilary Anderson

Alta Moda Bridal | Salt Lake City, Utah

Hilary is the owner of Alta Moda Bridal in Salt Lake City, Utah. As if to drive home the Utah point, she’s a native of Utah, grew up in Utah County, and attended University of Utah. She has been in the bridal industry for nearly 15 years, having come about it by accident while searching for a job to supplement Teaching income – And there she stayed. Her hobbies and addictions consist of travel, running, reading SciFi, and cats, but she has yet to combine all four with desired precision.

Website: www.altamodabrial.com

Instagram: @altamodabridal

Stephanie Fagyal

Berrybridge Bridal Boutique | St. Louis, Missouri

Stephanie has been in the bridal industry for over 16 years, 8 of those owning a bridal store. She started as a conventions services intern at The Grand Hotel on Mackinac Island. After that internship was done – Stephanie was hooked on weddings! She came back to STL and started working at the Starlight Roof at The Chase Park Plaza – the top venue at the time in the area. She went on to be a full-time Wedding Planner. Stephanie bought Town and Country Bridal in January of 2009 from her old wedding planning boss and then had the opportunity to purchase my biggest competitor, Berrybridge Bridal Boutique, in 2014. Stephanie sold TCBB at the beginning of 2016 so she could focus her attention to Berrybridge; giving brides a one-on-one experience. It is such a privilege for Stephanie to get to help so many St. Louis families at such an important time in their lives. Berrybridge is a high-end bridal salon with gowns starting at $4,500 and going up to over $15,000. Berrybridge is only open by appointment. Stephanie has the pleasure of helping girls from four different high schools that graduate in white ballgowns, and two debutante balls. In the business it is very rare to have repeat customers but she has helped families with their daughters graduation gowns, two debutante gowns and then has helped them with their wedding gown!!

Website: www.berrybridgebridal.com

Instagram: @berrybridgebridal

Not a member of The White Dress Society?

Join here.