The second annual The White Dress Society Retreat took place in Nashville, TN in May. We had over 50 bridal store owners across North America in attendance. I created The White Dress Society with a desire to have a forum for bridal store owners to learn, speak and share…and this retreat was all of those things and more! We had an incredible line of speakers– from both inside and outside of the bridal industry. With the current evolution of retail- particularly bridal retail- I felt it was important for us to look outside of the bridal industry for inspiration. The speakers topics included, selling to today’s brides, technology insights, company culture, branding and marketing, profitability using the Profit First method, goal setting, and the future of retail. We also had an open discussion with a panel of store owners from around the country, each that had their own unique business model. It was an incredible 2 days of networking and learning. It was amazing to be surrounded by such smart and inspirational businesswomen (and men). I can’t wait to see how this little Society of ours continues to grow and I can’t wait until the next Retreat! Stay tuned for location and dates!